Online Privacy Policy
Version 3.0 – Updated December 15, 2016
Effective Date: December 15, 2016
At MBK Senior Living’s (“MBK”, also referred to as "us" or "we" in this Privacy Policy), your personal privacy is important to us. The following Privacy Policy describes the practices that we have adopted.
Please review this Privacy Policy, which governs the information collected through the Website. Each time you access, use, or browse the Website, you signify your acceptance of the then-current Privacy Policy. If you do not accept this Privacy Policy, you are not authorized to use the Website and must discontinue the use of the Website immediately.
Our Collection and Use of Your Personally Identifiable Information
As part of the normal operation of the Website, we may collect and, in some cases, use or disclose information about you where we reasonably believe it will help us administer our business or provide products, services or other opportunities to you. The personally identifiable information that you give us may, among other things, allow us to improve our marketing and promotional efforts, statistically analyze Website usage, improve our content and product offerings and customize our Website's content, layout and services. For our records, we may, in our sole discretion, retain original and updated information for reasons such as technical constraints, dispute resolution, troubleshooting and agreement enforcement.
This Privacy Policy only addresses the use and disclosure of information we may collect from you. We do not have a process for you to review and request changes to your personally identifiable information that is collected through the Website.
MBK collects information from our users at several different points, including but not limited to the following:
Information You Provide To Us
Any personal information that we may collect about you is voluntarily provided to us by you. We receive and may store the information you provide to us. As you navigate through the Website, there are several online forms which you can use to request information about us. In order for us to respond to your request, we ask that you provide to us, among other things, your first and last name, mailing address, telephone number, and email address on the online form. Other information may be identified as optional, and you may choose whether or not to provide it. The use of these online forms is completely voluntary. We may use your first and last name, email address, mailing address and telephone number to contact you from time to time. In addition, we may use that information internally for assessing our business and how the website is used. Visitors to the Website may navigate the entire Website without using any of these features or providing any information.
Correspondence
If you correspond with us, we may retain such information. In addition, where we have sent an email to you, we may receive confirmation that you have opened it. If you want to unsubscribe from an MBK email list, please let us know by following the “Unsubscribe” instructions that are included in each promotional email from us. Please note that such requests may take up to ten (10) days to become effective.
Cookies and Other Tracking Methods
Like many websites, we use cookies and similar technologies to collect additional website usage data. A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings. That can make your next visit easier and the site more useful to you. Cookies do not contain personally identifiable information; however, once you choose to furnish a site with personally identifiable information, this information may be linked to the data stored in the cookie. When you access our Website, we look into the cookie to fill out some fields you would otherwise have to re-enter (but not passwords or any financial information) and customize our Website to be more relevant to you. There are products commercially available that are designed to help you disable cookies. You may delete and/or decline our cookies by selecting the appropriate settings on your browser, but some parts of our Website may not work properly if you do so and this may affect your ability to use the full functionality of the Website. Also, most browsers have incorporated certain “do not track” (DNT) features. Most of these features, when turned on, send a signal or preference to the website that a user visits, indicating that the user does not wish to be tracked. At this time, our Website does not respond to browser “do not track” (DNT) signals or other “opt out” settings or features that may be offered by your browser or similar devices, however, we reserve the right to do so in the future.
Google Analytics
Our Website uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies and similar technologies to collect and store anonymous information about you, which may include the non-personal information described above. You can read information about how Google Analytics may use your data at http://www.google.com/policies/privacy/partners/, Google’s Privacy Policy at http://www.google.com/intl/en/policies/privacy/, and Google Analytics Terms of Use at http://www.google.com/analytics/terms/us.html. Our Website may use certain features of Google Analytics, including:
- (a) “Demographics and Interest Reporting” to analyze information regarding the interests and demographics of users of the Website. We use such non-personal information in the same manner as we use other non-personal information as described in this Privacy Policy.
- (b) “Remarketing with Google Analytics” to place ads on other sites directed to people who have visited the Website.
- (c) “Google Display Network Impression Reporting” to report how people’s interactions with our ads relate to their visits to the Website.
You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads by changing the ad settings at https://support.google.com/ads/answer/2662856. You also can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser at https://tools.google.com/dlpage/gaoptout/.
Surveys & Contests
From time-to-time, our Website may request information from you via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to disclose this information. Information requested may include, but is not limited to, contact information (such as name, telephone number, email and mailing address), and demographic information (such as zip code, age level, interests).
Information from Other Sources
We may receive information about you from other sources, such as our agents, vendors and service providers and from publicly available sources. For example, sometimes we receive updated address information from third parties that we may use to update our records.
Disclosing Information To Third Parties
We may reveal personally identifiable information (including, for example, your name, email address, and phone number) about you to third parties (including any agents, vendors, service providers and any affiliate or subsidiary we may have) for their independent use, including, without limitation, if: (1) you request or authorize it; (2) the information is provided to help promote or otherwise market a service or product to you or complete a transaction for you; (3) the information is provided to comply with the law, enforce our Terms of Use or other agreements we have with you, or to protect our rights, property or safety, or the rights, property or safety of others; (4) the disclosure is done as part of a purchase, sale or transfer of services or assets (for example, if substantially all of our assets are acquired by another party, your information may be one of the transferred assets); or (5) the information is provided to our agents, vendors or service providers who perform functions on our behalf. We may also gather aggregated data about you and disclose the results of such aggregated (but not personally identifiable) information to third parties for marketing, promotional or other purposes.
Inapplicability of Privacy Policies of Any Linked Websites or Other Third Parties
Our Website contains links to or integrations with other sites, whose information practices may be different than ours. Visitors should consult the other sites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties.
This Privacy Policy only addresses MBK’s use and disclosure of your personally identifiable information. We are not responsible for the privacy practices of any third parties or the content of linked websites, although we encourage you to read any applicable privacy policies of such parties or websites.
Protection of Personal Information
We have put in place appropriate physical, electronic and managerial procedures to safeguard against foreseeable risks, such as unauthorized access. Please be aware that the Website and data storage are run on software, hardware and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control. We are not responsible for the acts and omissions of any third parties.
No transmission of data over the internet is guaranteed to be completely secure. We cannot guarantee the security of the information on and sent from the Website. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is done at your own risk.
Information from Children
Because of the nature of our business, our products and services are directed to persons 18 years of age or older and are not designed to appeal to minors. If you provide information to us through the Website, you represent and warrant to us that you are 18 years of age or older. We do not knowingly attempt to solicit or receive any information from children. Specifically, the Website is not intended for or designed to attract children under the age of 13. If you are 13 -17 years of age, you may visit, browse and use the information on the Website, but you may not submit any personal information to the Website, and you represent and warrant that you have permission of your parent or guardian to use the Website, who agrees to this Privacy Policy and the Terms of Use on your behalf. If you are a parent and believe that we may have inadvertently collected personal information from your child, please notify us immediately by sending an email, including the Website to which your request pertains, to mslinfo@mbk.com.
Conditions of Use, Notices and Changes to Our Privacy Policy
By using the Website you agree to the terms and conditions in this Privacy Policy and the MBK Terms of Use (the terms and conditions of which are hereby incorporated by reference). In the event of any conflict between the terms and conditions of this Privacy Policy and the Terms of Use, the Terms of Use shall control. If you do not agree to any of these terms and conditions you should not use the Website.
You agree that any dispute over privacy or the terms contained in this Privacy Policy, our Terms of Use, or any other agreement we have with you will be governed by the law of the State of California.
As our business changes from time to time, this Privacy Policy and the Terms of Use are subject to change at any time. We reserve the right to amend the Privacy Policy and Terms of Use at any time, for any reason, without notice to you, other than the posting of the amended Privacy Policy and/or Terms of Use to the Website and changing the version number and date of the Terms of Use and Privacy Policy which is noted just below the first line of text that is the title of these documents. The use of your information is subject to the Privacy Policy and Terms of Use in effect at the most recent time of use. The policies and procedures described herein replace all previous policies and procedures regarding this subject. We encourage you to periodically check back and review the policies and procedures so that you always will know what information we collect, how we use it, and with whom we share it.
Governing Law
This Privacy Policy shall be governed by, and will be construed under, the laws of the State of California, U.S.A., without regard to choice of law principles. Those who choose to access the Website from locations outside of the United States do so on their own initiative, and are responsible for compliance with local laws if and to the extent local laws are applicable, including without limitation, all applicable laws, rules and regulations regarding the transmission of data exported from the United States or the country in which you reside.
Notice of Privacy Rights of California Residents
If you are a California resident, please refer to the Notice of Privacy Rights of California Residents.
Questions Regarding This Privacy Policy
If you have any questions about our Privacy Policy, or would like to remove or modify your stored information, please contact us at mslinfo@mbk.com or you can write to us at 4 Park Plaza, Suite 400, Irvine, CA, 92614.