Accomplished sales and marketing leader Rebecca “Becky” Price has been named Vice President of Sales and Marketing of MBK Real Estate’s senior living division. The news was announced today by Jeff Fischer, President of MBK Senior Living.
“There are leaders who, in the process of driving growth, maximizing opportunities, and achieving goals, also empower their teams to achieve excellence,” said Fischer. “Becky is one of those leaders. We’re excited for her to join the MBK team and forward the charge in our sales and marketing efforts.”
In her previous role as Senior National Sales Director for Sunrise Senior Living, some of Price’s accomplishments included: designing and implementing a sales support program for communities in ground-up development, managing the company-wide internet sales program, increasing team productivity through training and targeted coaching, developing a program for inbound SNF leads with a 6.6% YOY growth, and partnering with leadership teams in successfully reaching goals and objectives in challenging markets.
“As a growing senior living provider, we were looking for a sales leader that can set a growth strategy to propel us forward,” said Fischer. “Becky’s creative, forward-thinking and data-driven strategy will strengthen our approach and enable us to excel.”
Price is a seasoned veteran in the senior living industry with over 14 years of sales and leadership experience. she has a proven record of building long-term business relationships, finding creative solutions to problems, and identifying innovative ways to serve customers. Throughout her career, she has been recognized for achieving significant occupancy and revenue growth, strategic development, and serving as a mentor to sales and operation teams.
According to Price, MBK Senior Living’s solid reputation in the industry and inspiring company culture attracted her to the company.
“MBK Senior Living is well regarded not just in terms of quality care delivery but in the numerous ways the company coaches, grows, and mentors employees,” said Price. “I’m excited to be a part of that and help champion MBK team members.”
“I love being in a position where I can enact positive change and look forward to working shoulder-to-shoulder with the outstanding MBK team to meet the needs of seniors and their families,” added Price.
