Robin Craig, Corporate Director of Marketing
With a keen eye for translating marketing strategy into practical actions with powerful results, Robin is responsible for MBK Senior Living’s brand identity and marketing and communications strategy.
Robin led the company’s rebranding effort and the development, and ongoing management of the company’s digital communications strategy, which resulted in year-over-year growth in new prospects and customer engagement. She has led successful branding and marketing efforts for other senior living providers, as well as resort and residential real estate companies.
Robin earned a Master’s Degree in clinical/community psychology from Cal State University, Northridge, and an Honors B.A. in psychology from York University in Toronto, Canada. She is a member of the ICAA Marketing Advisory Board and the BIA SC 55+ Senior Housing Council Program Committee. Robin has also led webinars and/or presentation sessions for ICAA, CALA, ASHA, and ULI.