Kristine Delgado

Kristine Delgado, Senior Vice President, Sales and Marketing

Utilizing more than 16+ years of experience in senior living sales, marketing and operations, Kristine Delgado leads MBK Senior Living’s day-to-day sales operations and oversees the company’s marketing program.

Over the course of her career, Kristine has held various leadership positions in the senior living industry, including: vice president of sales and marketing, vice president of operations, area sales manager, and a dual role of corporate sales trainer.

Recognized for her expertise, Kristine has led intensive training programs for both the American and California Assisted Living Associations in subjects ranging from business development and networking to sales management and operations.

Robin Craig

Robin Craig, Corporate Director of Marketing

With a keen eye for translating marketing strategy into practical actions with powerful results, Robin is responsible for MBK Senior Living’s brand identity and marketing and communications strategy.

Robin led the company’s rebranding effort and the development, and ongoing management of the company’s digital communications strategy, which resulted in year-over-year growth in new prospects and customer engagement. She has led successful branding and marketing efforts for other senior living providers, as well as resort and residential real estate companies.

Robin earned a Master’s Degree in clinical/community psychology from Cal State University, Northridge, and an Honors B.A. in psychology from York University in Toronto, Canada. She is a member of the ICAA Marketing Advisory Board and the BIA SC 55+ Senior Housing Council Program Committee. Robin has also led webinars and/or presentation sessions for ICAA, CALA, ASHA, and ULI.

Sandi Flores

Sandi Flores, RN, C-AL, Director of Health Services

With over 25 years of experience in assisted living, Sandi has embraced and encouraged the trinity of clinical efficiency, advocacy, and ethics. In her role as director of health services, she is responsible for resident care and nursing support.

After graduating, she worked in ICU before transitioning and becoming an advocate for the practice of nursing in the assisted living setting. She has served as direct care provider, as well as participated in nursing research related to assisted living. As an educator she has directly taught more than 25,000 assisted living professionals and now dedicates her practice entirely to clinical leadership. In addition, Sandi has played an integral part in senior living associations, having contributed on numerous boards and advisory panels. Sandi has also contributed to countless assisted living nursing articles and training manuals.

Crystal Roberts

Crystal Roberts, Director of Residential Enrichment

With more than 21 years of experience in assisted living, memory care and skilled nursing, Crystal is responsible for overseeing MBK Senior Living’s memory care programs and independent and assisted living resident enrichment programs.

Crystal has an extensive background in operations, acute/skilled nursing and quality services. With an unparalleled combination of enthusiasm and expertise, Crystal has assisted in developing activity and dementia and Alzheimer’s programs in the United States, China and Canada.

Crystal has been featured on and written blogs and articles for